SendFromChat vs 360dialog

360dialog is a well-established Meta Business Solution Provider known for no-markup, flat-fee API access. It's popular with developers and platforms that build their own WhatsApp software. SendFromChat is closer to a finished product: the software around the API, operable from an AI assistant.

At a glance

	SendFromChat	360dialog
What you get	API access plus dashboard, inbox, automations and an MCP server	API access (you build the software)
Pricing	$19 / $49 / $149 per month, by numbers and messages	From about €49/month per number
Meta's charges	Paid to Meta directly, at cost	No markup on Meta's charges
Template management UI	Yes, with Meta's rules checked as you type	Via its hub / API
Bulk sends, inbox, auto-replies, flows, sequences	Built in	Not included — build or add a tool
Operate from Claude / ChatGPT / Cursor	Yes	No
Embedded signup for your own clients	Planned	Yes (partner programs)

360dialog pricing as listed on its site at the time of writing.

Choose 360dialog if…

• You're building your own WhatsApp product or platform and only need reliable API access.
• You need partner features such as onboarding your own clients' numbers at scale today.
• You have engineers to build and maintain the inbox, queues and automations.

Choose SendFromChat if…

• You want to send and manage WhatsApp now, without building the tooling.
• You want AI assistants to operate it — templates, broadcasts and replies by chat.
• You want per-number costs to stay low: our Pro plan covers 3 numbers for $49/month.

Both use Meta's official Cloud API

Either way your messages go through Meta's WhatsApp Business Platform, templates are approved by Meta, and Meta's per-message charges are the same. The difference is how much you build yourself.