WhatsApp messaging limits and tiers — how many people can you message a day?

"Send to 10,000 people" is easy to say. Whether WhatsApp lets you depends on your messaging limit — a cap Meta sets on how many unique people you can start conversations with in a rolling 24 hours.

What the limit counts

The limit applies to business-initiated messages — templates sent to people who haven't messaged you in the last 24 hours. It counts unique recipients, not messages: sending three templates to the same person counts once.

Replies inside the 24-hour customer service window don't count against it. Neither do customers who message you first.

The tiers

At the time of writing, Meta's tiers are:

Tier	Unique people per 24h
Starting limit	250
Tier 1	2,000
Tier 2	10,000
Tier 3	100,000
Tier 4	Unlimited

Meta applies limits across your business portfolio, so numbers in the same portfolio share its tier. Meta adjusts these rules from time to time — your current limit is shown in WhatsApp Manager, and it's what actually applies.

How to move up

• Complete business verification. Verified businesses move beyond the starting limit (how to set up the Cloud API covers where to start it).
• Actually use your limit, with good quality. Meta raises the tier automatically when you've been sending near your current limit and your quality rating stays healthy.
• Keep your display name approved and your profile complete.

How you move down (or get restricted)

Every number has a quality rating — green, yellow or red — based on how recipients react in the last 7 days. It drops when people block you, report you, or mute and ignore messages. Low quality can stop your tier from rising, lower it, or lead to the number being restricted.

What damages quality:

• Messaging people who never agreed to hear from you (bought or scraped lists).
• Sending too often, or at odd hours.
• Irrelevant or generic content.
• Ignoring opt-outs.
• A brand-new number suddenly blasting its full limit.

Practical advice

1. Only message people who opted in to WhatsApp messages from you.
2. Honour STOP immediately — everywhere, forever.
3. Warm up new numbers: start small and grow over days rather than hitting 250 on day one.
4. Segment — send offers to people likely to care, not everyone.
5. Watch your quality rating in WhatsApp Manager after big sends.

More in how to send WhatsApp messages in bulk without getting banned.

How SendFromChat handles limits

• Bulk sends are paced under your number's 24-hour limit automatically; anything over the limit waits and goes out the next day instead of failing.
• New numbers are warmed up: if a number hasn't sent in bulk before, it ramps 50 → 100 → 200 over its first days of bulk sending before using its full limit.
• Before sending, you (or your assistant) see how many messages go out today and how many days the whole send will take.